Design Lines
Three Design Lines. Three Distinct Perspectives.
Three Design Lines, three distinct points of view — city strength, quiet balance, and essential form. Together, they shape one modern outerwear house.
FIRELADY FUR
A designer’s view of city strength.
Fur, leather, and refined outerwear shaped into an everyday wardrobe for women who move with confidence, ease, and individuality.
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City / Presence / Fur & Leather / Everyday Luxury
LETRANS
A designer’s search for balance.
Guided by Lagom, LETRANS works with natural warmth, soft textures, and pure silhouettes that feel calm, balanced, and quietly lasting.
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Lagom / Balance / Natural / Pure
THE ARTM
A designer’s return to essence.
THE ARTM strips clothing back to proportion, material, and form — creating long-term garments with clarity, intellect, and boundaries.
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Essentialism / Structure / Intellect / Boundaries
Three Perspectives. One Modern Fashion House.
FIRELADY FUR
The City Wardrobe
LETRANS
The Quiet Balance
THE ARTM
The Essential Form