✦
Carefully Selected
Premium Materials
Chosen for softness, density, color depth, and natural movement.
Our Story
Rooted in Heritage.
Made for Real Life.
Firelady Fur is more than outerwear.
It’s a reflection of who you are and how you live.
From our family to yours, thank you for being part of our story.
01. Rooted in Heritage
My family has worked with fur for generation.
I grew up surrounded by fur.
For me, it was never just a material — it was part of everyday life.
02. A Personal Search
I wasn’t looking for perfection — just something that felt right.
But most outerwear didn’t balance warmth, function, and everyday wear.
So I began making pieces that did.
03. Stronger Together
Rooted in craftsmanship from both families.
My husband's family has also been in the fur business for generations, standing strong in Haining's market and carrying a deep tradition of craftsmanship. With his expertise in fur selection and production, we handle every step in-house—from material selection to production and quality control. Every fur piece is carefully selected, every stitch is finished by skilled hands, and every garment is closely checked from material selection to final finish.
Carefully Selected
✂
Skilled Artisans
Exquisite Craftsmanship
Each detail is shaped with patience, experience, and care.
⌂
In-house
Production Facility
A stronger foundation for design, production, and quality control.
A Family Craft Begun in 1960
From family craftsmanship to a modern workshop system.
1960
The Craft Begins
Our story begins with family craftsmanship, where outerwear making became a lasting part of our heritage.
2015
Fireladyfur Is Established
Built on decades of know-how, the brand was founded to bring heritage craftsmanship into a modern wardrobe.
2017
Material Partnerships Deepen
A broader sourcing perspective helped us refine our standards for premium materials.
2019
Design & R&D Studio
An independent design and development studio was created to connect craft heritage with modern silhouettes.
2021
Our Own Factory
We established our own production facility, integrating development, production, and quality control more closely over approximately 15,000 square meters.
2024
Offline Experience Expansion
Our offline experience project brought the brand’s craftsmanship philosophy into a more immersive retail setting.
Designed for real life,
not just occasions
We’re grateful for the trust and support from so many women. It inspires us to keep creating better, more versatile pieces that bring warmth and confidence into everyday life.
Warm without
feeling heavy
Elegant without
being formal
Made to move
with real life
Growing with women around the world
Shipping to
10+ countries
Saga Furs
Partnerships with
Saga Furs
Kopenhagen Fur
Partnerships with
Kopenhagen Fur
15,000 m²
in-house
production facility
Loved by women
worldwide